The biggest challenge one has when marketing their services to a Realtor is making a connection. They are very independent and this independence makes it difficult to work with them. Let’s face it Realtors are a rare bread.
There are several thing you can do to try to break through this independence. One idea would be to provide the Realtor with cookies, rate sheets, title order forms, and other useless items. This approach is built around making a connection but with no real value offered, a conection is not likely.
Breaking through to Realtors requires a plan, tools, and consistency. What does a Realtor really want? The answer is more business. Whether that business be more listings or more buyers doesn’t matter. The bottomline is they want more business, PERIOD. Show them how to get it and you are a partner that will be valued.
The best way to make a connection is to help get the Realtor what they want. An idea might be offering them a tool that allows them to market their listings more effectively. Another idea might be to offer a tool that captures buyer leads from a Realtors existing listings. You could help teach or mentor a Realtor how to use Social Media to increase their exposure.
The key to developing long term Realtor Relationships is to become a partner in their business. You want to be a necessity to them not a commodity! It is more important then ever to have a tool, plan, and the willingness to follow through in order to make a difference and make the connection.
One of the great benefits that you will have if you try this approach is that you will attract more Realtors. To get more leads you need more Realtors who refer you business. You have a choice when it come to marketing to Realtors! Take action and become their partner or someone else will Now CARPE DIEM (seize the moment)
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